Charlette
Taking a step into high-end eyewear
2022
A brand identity project for a French luxury eyewear brand that merges traditional craftsmanship with contemporary design. The challenge was to create a sophisticated logotype that would resonate with fashion-conscious professionals while reflecting the brand's heritage and premium positioning in the market.
The design needed to be versatile enough to work across various applications, from delicate product engravings to large-scale retail displays, while maintaining its refined character and legibility. The final solution draws inspiration from the historic Saint-Cloud district of Paris, known for its elegant architecture and cultural significance.
The design needed to be versatile enough to work across various applications, from delicate product engravings to large-scale retail displays, while maintaining its refined character and legibility. The final solution draws inspiration from the historic Saint-Cloud district of Paris, known for its elegant architecture and cultural significance.
