Indigo!
Stay blue
2019
A fresh brand identity for Indigo, an apartment rental service targeting young professionals and students in Manila, Philippines. The design solution features a playful yet functional approach that resonates with the city's energetic youth culture.
The visual language combines deep blue, vibrant orange, and airy light blue tones to reflect Manila's dynamic urban landscape and tropical setting. Custom typography blends rounded corners with clean straight lines, creating a friendly yet contemporary aesthetic that stands out in the competitive rental market.
The design system prioritizes mobile-first interactions and social media integration, allowing young renters to discover, tour, and secure their ideal living spaces with the same ease as ordering takeout.
The visual language combines deep blue, vibrant orange, and airy light blue tones to reflect Manila's dynamic urban landscape and tropical setting. Custom typography blends rounded corners with clean straight lines, creating a friendly yet contemporary aesthetic that stands out in the competitive rental market.
The design system prioritizes mobile-first interactions and social media integration, allowing young renters to discover, tour, and secure their ideal living spaces with the same ease as ordering takeout.
